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paddy power
– sport betting
Paddy Power is Ireland's biggest and most successful
bookmaker.
It conducts business through a chain of licensed betting offices
along with operating Ireland's largest telephone, online gaming,
casino and poker.
Through this strategy the company has developed a strong
reputation as "The
Punter Friendly Bookmaker" and has become renowned
for its unique "Money Back Specials".
Thanks to this customer-centric approach, it is now generally
accepted that a bet with Paddy Power has three possible outcomes
- Win, Lose or Money Back.
While the company specialises in small stakes, fixed odds
sports betting, it also offers odds on a number of non-sporting
and novelty markets, such as election betting and the outcome of
popular TV events.
Paddy Power, founded in 1988 by the merger of three existing
Irish high street bookmakers, takes an unconventional approach
to betting and gaming believing them to be firmly rooted in the
leisure and entertainment space.
As such its mission is to make 'risk-based entertainment' more
accessible and fun. It offers customers an unparalleled betting
experience that is great value, great fun and has the best
service.
The company also markets its services in the UK and is a
publicly quoted company, listed on both the Irish and London
Stock Exchanges.
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