|
|
paddy power sports book

Paddy Power is Ireland's
biggest and most successful bookmaker.
It conducts business through a chain of licensed betting
offices along with operating Ireland's largest telephone, online
casino and poker.
Paddy Power, founded in 1988 by the merger of three existing
Irish high street bookmakers, takes an unconventional approach
to betting and gaming believing them to be firmly rooted in the
leisure and entertainment space.
Through this strategy
the company has developed a strong reputation as "The Punter
Friendly Bookmaker" and has become renowned for its unique
"Money Back Specials".
As such its mission is to make 'risk-based entertainment' more
accessible and fun. It offers customers an unparalleled betting
experience that is great value, great fun and has the best
service.
Thanks to this customer-centric approach, it is now
generally accepted that a bet with Paddy Power has three
possible outcomes - Win, Lose or Money Back.
While the company specialises in small stakes, fixed odds sports
betting, it also offers odds on a number of non-sporting and
novelty markets, such as election betting and the outcome of
popular TV events.
It has pioneered a number of new products such as 'Lucky
Numbers' (betting on which numbers will appear in the UK and
Irish Lottery draws) and 'betting in running (live betting on
sporting events while they are taking place).
The company also markets its services in the UK and is a
publicly quoted company, listed on both the Irish and London
Stock Exchanges.
At the end of 2006 Paddy Power operated 218 outlets (160 in
Ireland and 58 in the UK). |
 |