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Paddy Power is Ireland's biggest and most successful
bookmaker. It conducts business through a chain of licensed
betting offices along with operating Ireland's largest
telephone, Paddy Power Dial-a-Bet, online paddypower, casino and
poker.
Paddy Power, founded in 1988 by the merger of three existing
Irish high street bookmakers, takes an unconventional approach
to betting and gaming believing them to be firmly rooted in the
leisure and entertainment space.
As such its mission is to make 'risk-based entertainment' more
accessible and fun. It offers customers an unparalleled betting
experience that is great value, great fun and has the best
service.
Through this strategy
the company has developed a strong reputation as "The Punter
Friendly Bookmaker" and has become renowned for its unique
"Money Back Specials".
Thanks to this customer-centric approach, it is now generally
accepted that a bet with Paddy Power has three possible outcomes
- Win, Lose or Money Back.
While the company specialises in small stakes, fixed odds
sports betting, it also offers odds on a number of non-sporting
and novelty markets, such as election betting and the outcome of
popular TV events.
It has pioneered a number of new products such as 'Lucky
Numbers' (betting on which numbers will appear in the UK and
Irish Lottery draws) and 'betting in running (live betting on
sporting events while they are taking place). |
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